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We'll find the right terms,
images and idioms for your advertising and marketing communications to
ensure the success of your campaigns.
Corporations may turn to marketing and advertising agencies to create
the messages and visuals that will help promote their brand, products
and services, for the domestic market, or they may have the resources
in house. The creation of a campaign is a carefully managed project, requiring
internal reviews, focus groups, and management approval, as corporations
are mindful of the need to deliver a consistent, strong message to their
markets. The same attention is required of the translated versions of
such campaigns, and we take great care to enhance the translation by incorporating
the campaign's conceptual meaning into our cultural adaptation. Clever
positioning statements, advertising slogans, copy, and similar content
usually cannot be translated. Rather, it needs to be rendered in each
target language to deliver the same meaning, using the appropriate idioms
and terminology. Top Translators has a long-standing history of working
closely with companies needing their marketing material rendered in other
languages. This is one area where we require demonstrated marketing expertise
of our translators, in addition to native language fluency.
